However, the camera readjusts the frame, to focus not so much on traditional male/female couples, but on same sex couples, families, peoples of different races, religions, genders, sexualities, abilities and ages.
The real-life people featured in the spot include Special Olympians who are best friends, a multiracial family, and an Orlando Pulse shooting survivor and her girlfriend.
A large swathe of our industry has converged on the French Riviera this week to revel in advertising brilliance and celebrate the best creative from the past year.
Those who remain stateside can’t help but wonder how creative excellence is being shaped and redefined many time zones away. This week’s high performer is "Never Lose the Love" from Gatorade and TBWA/Chiat/Day L. The minute-long ad shows premier athletes such as Serena Williams and Usain Bolt being inspired to push themselves harder by much younger versions of themselves.
"We wanted to find out..." Morris' observations include: "These two will go together because all they want to do is sit and chat and have a couple of nuts", and "'Cleaning guy' can go and spend some time with 'domestic lady'".
Reaction to the campaign has also been mixed, with many Twitter users impressed, and others less so.
Ace Metrix has tested 89 ads from Gatorade since 2010, and "Never Lose the Love" is the second-highest scorer, behind only "" from 2010.We usually see higher scores for shorter Gatorade’s spot achieves something special here with a 676 Watchability score.Viewers are also able to relate to the inspiring message.The delightful parallel between Jimmy Durante’s "Young at Heart" and the tagline, "The best never lose that love," contributes heavily to the ad’s charm.Of course, having cute children never hurts an ad’s likeability.